We want to make life easier for our customers by helping them get the most out of their mobile devices, offering real value from the services we provide and by removing the barriers that frustrate them. Since our launch in 2003, we have done things differently to other mobile operators.
Here are a few of the things we’ve done:
We were the first to offer All You Can Eat data.
While others blocked internet services like Skype, we embraced the great things the internet brings to mobile.
Our Feel At Home offer lets our customers call and text the UK and use data out of their UK allowance when abroad in a host of countries.
We have always challenged the market and driven competition, resulting in lower prices and a better experience for UK mobile consumers.
We intend to continue to remove the barriers to consumers making the most of their mobiles